Consulting for Open Innovation
In today’s marketing world, those with ideas, those with technologies, those with marketing channels, and those with financial resources must work together for success. This is what open innovation is, and it’s what we can make happen.
Our associates are experts in government contracting, IP licensing, partnering and intellectual asset management. Let us help you be more innovative and show you how we can make your ideas profitable ideas.
The US government spends as much on research as all industry combined, presenting rewarding opportunities to partner with government agencies like the Departments of Energy and Defense. However, winning a contract or grant is not as simple as it seems. A specialty skill base is required which includes marketing to the government agency and the program directors, responding to the right topic, aligning with the strategies of the company conducting that research, developing the right strategy and approach, and preparing a successful proposal.
To remain competitive, many corporations are now embracing a more open approach to innovation; specifically that means technology-based partnerships based on porous innovation pipelines. According to the Business Dictionary, partnering is the establishment of “a long term win-win relationship based on mutual trust and teamwork, and on sharing of both risks and rewards.”
We can help you identify the right partners, make appropriate contacts and facilitate the communications needed to get the process rolling. (more…)
We can help you license out technology to others and license in technology that you need to support your business objectives. Out-licensing revenues from large portfolios can contribute a significant fraction of the company’s R&D expenses. (more…)